HUMYRA NAJDAN

ARTIST & DESIGNER


A designer driven by curiosity, storytelling, and emotion; my work spans branding, logo design, publication and package design — often combining mixed media and thoughtful narratives to create bold, poetic outcomes. I approach each project with intention, crafting visual identities and experiences that are both striking and sincere.


in Doha, Qatar


Always in the pursuit of thoughtful
obsessions and distractions 
Introduction to typography---famous old typesets and calligraphy; practicing in copying them to understand the mechanics of their development.


Copying established typesets and re-creating based off precedent designs.


Trying to create typeset with my own rules.


Choosing a favorite serif and sans-serif typeset and creating off of that for each.


Vectorizing it on Illustrator and playing with point sizes to see how it looks large and small.


I wasn’t satisfied with the design so I tried by hand again and again.


Transferring it to the Glyphs software which is better for creating typesets. Experimented in coupling it with a background that exudes the soft country feeling I wanted viewers to feel with my type.


These letters were lasercut to create a word so letterpressed prints of it could be made.

The Prints:



V-carving it onto wood and adding 2 colors from a set palette; I chose the colors that best captured the light country life feel---bright blue skies and vibrant red rose bushes.



TBD